Fuelling the Quins
September 2026As a sports nutrition brand born in South Africa, rugby has always been part of our DNA. For decades, Ultimate Sports Nutrition (USN) has fuelled athletes pushing their bodies to the limit, helping them perform, recover and achieve more. That's why we're incredibly proud to partner with one of the UK's most iconic rugby clubs, Harlequins.
Founded in 1866, Harlequins is one of England's oldest Rugby Union clubs. From winning three European Professional Club Rugby (EPCR) Challenge Cup titles since 2000 to being named Club of the Year at the 2024 Sports Business Awards, the club continues to set the standard both on and off the field. It is also the most-followed Premiership Rugby club account on Instagram.
Running from June 2025 through to June 2027, this two-year agreement cements USN as a trusted sports nutrition partner to Harlequins, bringing high-quality sports nutrition to the team and its community. This collaboration is not just about branding; it’s about a shared passion for peak performance and community engagement.
Professional rugby requires power, speed, and rapid recovery. As part of the partnership, USN launched the Pro Range, featuring existing products now certified by Informed Sport. Every batch is tested for a wide range of banned substances in ISO/IEC 17025-accredited laboratories through the Informed Sport programme. Products from the USN Pro Range are used within the Harlequins performance environment and are available through the USN UK online store, giving aspiring athletes access to the same rigorously tested products.
Keep an eye on our social channels where we share an exclusive look at the players' go-to supplements, training insights, and how they use our products to maintain their competitive edge.
Whether you are watching from the stands or tuning in from home, you will not miss us as our brand will be featured on the Twickenham Stoop advertising boards and pitch-side LED screens, standing proud alongside the team as they battle it out.
Throughout the rugby season, the USN activation team will host match-day fan activations. These experiences are designed to bring the fans closer to the action, offering a chance to engage with the brand, learn more about elite sports nutrition, and try our latest products.
Our partnership with Harlequins reflects a shared commitment to performance, innovation, and inspiring athletes at every level. Whether you're a die-hard rugby supporter or pursuing your own fitness goals, we're excited to continue this journey together and bring world-class sports nutrition even closer to the game.